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About SHINE

A company that builds cables like lifelines

Born in China's manufacturing heartland, serving global electrification

Our story

Guangdong Xinya Photoelectric Cable Co., Ltd. ("SHINE Cable"), founded in 1999 and headquartered in Qingyuan, Guangdong, is a wire & cable manufacturer listed on the Shenzhen Stock Exchange main board (stock code 001382). Its products span three major categories: power cables, wires and cables for electrical equipment, and overhead conductors.

The company has ranked among "China's Most Competitive Wire & Cable Enterprises" for years running — again placing in the Top 100 in 2024. The "SHINE" brand was recognised as a China Well-Known Trademark in 2009. SHINE sits on the national wire & cable and bare-conductor standardisation committees, has helped draft more than 20 national, industry and group standards, and holds the MIIT "Green Supply Chain Enterprise" title and the Qingyuan Government Quality Award.

For the African market we field a dedicated team working in English and French, tune our compounds for tropical climates, and serve power, rail transit, construction, renewables and smart manufacturing — with one promise: every inquiry answered within 24 hours.

Values

01

Safety above everything

Cables are the arteries of infrastructure; we build them to lifeline standards.

02

Standards are the floor

GB and IEC dual compliance is not a selling point — it is our gate to ship.

03

The long view

We measure client relationships in decades, and our relationship with the grid in half-centuries.

Certifications & systems

  • ISO 9001 Quality Management
  • ISO 14001 Environmental Management
  • ISO 45001 Occupational Health & Safety
  • CCC China Compulsory Certification
  • IEC / EN type test reports
  • SGS / BV third-party export inspection

Milestones

1999

Founded in Qingyuan, Guangdong, focused on wire & cable R&D and manufacturing

2009

"SHINE" recognised as a China Well-Known Trademark

2014

First aerial insulated conductors exported to West Africa

2021

Africa regional team established with English/French support

2024

Again ranked in China's Top 100 most competitive cable enterprises

2025

Listed on the Shenzhen Stock Exchange main board (001382)

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